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Email template

Promotion

Pair a time-bound offer with a memorable code and direct shop link.

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Subject
Save 20% through Friday

Preheader
Use code WEEKEND20 at checkout.

Usage guidance

Make it fit the send.

  • State the expiry date in the body.
  • Link the terms without distracting from the offer.
Variables

Data this template expects.

{{expiryDate}}
Date when the offer ends.
{{firstName}}
Recipient’s first name.
{{offerHeadline}}
Main statement of the promotion.
{{offerSubhead}}
Supporting detail for the promotion.
{{promoCode}}
Code the customer enters at checkout.
{{shopUrl}}
Link to the promoted products or collection.
{{termsUrl}}
Link to the promotion’s terms.
{{unsubscribeUrl}}
Link where the recipient changes email preferences.

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