Email template
Open in the editor Promotion
Pair a time-bound offer with a memorable code and direct shop link.
Rendered preview
See the message before you edit.
Subject
Save 20% through Friday
Preheader
Use code WEEKEND20 at checkout.
Make it fit the send.
- State the expiry date in the body.
- Link the terms without distracting from the offer.
Data this template expects.
- {{expiryDate}}
- Date when the offer ends.
- {{firstName}}
- Recipient’s first name.
- {{offerHeadline}}
- Main statement of the promotion.
- {{offerSubhead}}
- Supporting detail for the promotion.
- {{promoCode}}
- Code the customer enters at checkout.
- {{shopUrl}}
- Link to the promoted products or collection.
- {{termsUrl}}
- Link to the promotion’s terms.
- {{unsubscribeUrl}}
- Link where the recipient changes email preferences.